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Core Viewpoint - The storage chip market is experiencing a significant price surge, driven by the demand from AI infrastructure and a supply-demand imbalance, with major players like Samsung and SK Hynix implementing aggressive pricing strategies [2][4][9]. Price Surge - Samsung Electronics has raised the price of NAND flash memory by over 100% in the first quarter of this year, exceeding market expectations and highlighting a severe supply-demand imbalance in the storage chip market [3][4]. - Market research firm TrendForce previously predicted a price increase of 33% to 38% for NAND by the fourth quarter of 2025, but the current situation indicates a much sharper rise [3]. - Samsung is currently negotiating new NAND prices for the second quarter, with expectations of continued price increases [3][4]. Demand and Supply Dynamics - The aggressive pricing reflects strong demand for high-performance storage devices driven by AI infrastructure, with enterprise SSD demand surging due to data center expansions [4][5]. - The supply side has not kept pace with demand, leading to a situation where there is a lack of available products despite high prices [4][5]. - Other major players, including SK Hynix and SanDisk, are also planning significant price increases, indicating a trend of widespread price hikes across the industry [4][5]. Future Outlook - The semiconductor industry's long capacity construction cycle means that increasing supply to stabilize prices is not feasible in the short term, leading to inevitable price transmission to consumers [5][8]. - Industry experts predict that the supply tightness in the NAND flash market will persist for at least the next two years, influenced by AI-related investments [8]. - Analysts from Citigroup and other financial institutions believe that the current "storage chip super cycle" driven by AI will be more intense and longer-lasting than the previous cycle during the cloud computing era [9].