赛事激活消费 “义乌制造”又爆单

Core Viewpoint - The upcoming 2026 FIFA World Cup is driving a surge in sports-related consumption in Yiwu, Zhejiang, which is known as a global hub for small commodities, leading to increased sales of sports and related products [1][2]. Group 1: Market Dynamics - In Yiwu International Trade City, the sports goods section has seen a significant increase in orders for fan apparel, with a notable demand for jerseys from teams like Mexico, Argentina, and Brazil, with Mexico's orders reaching approximately 300,000 pieces and Argentina's around 200,000 pieces [3][11]. - The sales season, typically considered off-peak, has become lively since last year, with orders starting to come in as early as May and June [3][11]. Group 2: Product Innovation - Merchants are focusing on product design, incorporating local culture and elements into their merchandise, such as a Brazilian jersey that features the color yellow and the word "Samba" to resonate with fans [6][10]. - New product variations, including children's and pet versions of fan apparel, have been introduced, appealing to a broader customer base, particularly overseas [8]. Group 3: Intellectual Property and Quality - There is a growing emphasis on protecting creative designs through patents, as merchants recognize the importance of intellectual property for establishing a foothold in international markets [10]. - Quality control is prioritized, with manufacturers ensuring timely and high-quality delivery of products, such as a football factory producing over 100,000 units monthly [14]. Group 4: Broader Sports Economy - The rise of local sports leagues and the increasing popularity of fitness activities have created a demand for trophies and medals, with orders from grassroots events becoming more common [16].