北京一“胖改”永辉暂停营业 已非首例

Core Viewpoint - Yonghui Supermarket continues to face significant profitability pressure, with a projected net loss of 2.14 billion yuan in 2025, compared to a net loss of 1.47 billion yuan in the previous year, marking the fifth consecutive year of losses [1][5]. Group 1: Store Operations and Challenges - The Yonghui Supermarket store at Hongkun Plaza in Beijing, which underwent a "fat modification" and reopened less than a year ago, has now suspended operations. The store was reported to be closed on January 23, 2025, due to disputes over unpaid rent and other fees [2][3]. - The property management of Hongkun Plaza stated that Yonghui Supermarket had not paid any rent or related fees since the store's renovation was completed on March 28, 2025, and has not communicated with them regarding the closure [3]. - This incident is not isolated, as another Yonghui Supermarket in Fuzhou, which was also modified to follow the "fat model," closed just four months after reopening, indicating ongoing operational challenges [4]. Group 2: Strategic Adjustments and Market Position - The "fat modification" strategy, inspired by the successful model of another supermarket chain, aims to enhance product quality, improve shopping experiences, and optimize store layouts. Yonghui Supermarket has been implementing this strategy since May 2024, with 315 out of 403 stores having completed the modifications by the end of 2025 [4].