日本游跌出春节出境游前十，土耳其热度上涨320%

Core Insights - The tourism market is heating up ahead of the "longest Spring Festival holiday in history," with outbound travel bookings increasing significantly compared to last year, particularly for destinations in Southeast Asia and new entrants like Turkey [3][5]. Outbound Travel Trends - Outbound travel bookings for the Spring Festival have increased by nearly 80% year-on-year, while inbound travel bookings have doubled compared to last year [5]. - Japan has dropped out of the top ten popular outbound travel destinations, with significant reductions in bookings due to flight cancellations and changing travel plans [5][6]. - Popular destinations for outbound travel now include Thailand, Singapore, Australia, and Turkey, with Turkey experiencing a surge in interest due to its visa-free policy [7][9]. Impact on Japan's Tourism - The absence of Chinese tourists, who previously contributed significantly to Japan's tourism revenue, is expected to have a noticeable impact on local sectors such as tourism, hospitality, and retail [7][8]. - In 2024, Chinese tourists accounted for 21.3% of total foreign tourist spending in Japan, highlighting the economic significance of this demographic [7]. Emerging Destinations - Visa-free countries like Turkey and Russia have emerged as "dark horse" destinations for outbound travel, with Turkey seeing a 320% increase in interest compared to last year [9][11]. - The growth in bookings for destinations like Uzbekistan, Qatar, and Spain has also exceeded 100% year-on-year [9]. Inbound Travel Trends - There is a growing trend of foreign tourists choosing to celebrate the Spring Festival in China, with cities like Shanghai, Guangzhou, and Beijing being popular entry points [11]. - Notably, the number of visitors from Argentina has increased ninefold during the Spring Festival period [11].