乘联分会·2026-01-27 09:00Core Viewpoint - The pickup truck market in China is experiencing growth, with significant increases in both sales and exports, particularly in the southwestern and northwestern regions, while facing challenges in the eastern developed areas [2][3][5]. Group 1: Overall Market Analysis - In December 2025, the pickup truck market sold 52,000 units, a year-on-year increase of 8.8%, marking a high point in the last five years. For the entire year, sales reached 589,000 units, up 11.8% [2][5]. - The production of pickup trucks in December 2025 was 48,000 units, a 5.2% increase year-on-year, with total production for the year at 575,000 units, up 14% [2][5]. - The market is characterized by a strong performance from leading companies like Great Wall Motors, Changan Automobile, and SAIC Maxus, with a continued "one strong, many strong" competitive landscape [2][5][20]. Group 2: Export Performance - In December 2025, China exported 28,000 pickup trucks, a 12% increase year-on-year, although it represented a 13% decrease from the previous month. Total exports for the year reached 300,000 units, up 21% [3][8]. - The export share of pickups is significant, with 45% of total sales in 2024 and 54% in December 2025, indicating a strong international demand for Chinese-made pickups [3][8]. Group 3: New Energy Pickup Trucks - In December 2025, sales of new energy pickups were 6,000 units, a decrease of 3% year-on-year and 30% month-on-month. However, total sales for the year reached 73,000 units, a remarkable increase of 243% [3][10]. - The new energy pickup market is expected to grow rapidly, driven by increasing consumer interest and the introduction of models from companies like BYD and Geely [10][13]. Group 4: Regional Market Characteristics - The main demand for pickups is concentrated in the southwestern and northwestern regions, accounting for 46% of total demand in December 2025. In contrast, the eastern regions are showing weaker performance [12][15]. - The market dynamics are influenced by economic activities in these regions, with a notable demand for pickups in rural and small-town markets, while larger cities are experiencing stagnation [15][17]. Group 5: Competitive Landscape - Great Wall Motors continues to dominate the domestic pickup market with nearly 50% market share, while other brands like Jiangling Motors and Zhengzhou Nissan maintain strong positions [20][22]. - The competitive landscape is evolving, with increased pressure on smaller manufacturers as larger companies expand their export capabilities and product offerings [20][25].