整治“内卷式”竞争十大重大案件发布，涉平台经济、直播营销等

Core Viewpoint - The article discusses the serious harm caused by "involution" competition to consumer interests and its role as an obstacle to improving product quality in China. The National Market Supervision Administration (NMSA) has initiated a crackdown on this type of competition, highlighting its commitment to maintaining fair competition and promoting healthy market development [3]. Group 1: Regulatory Actions - On January 27, the NMSA held a press conference to announce the ten major cases of comprehensive rectification of "involution" competition for 2025, covering various sectors such as traditional manufacturing, platform economy, certification services, and live marketing [3]. - The NMSA aims to achieve a "one case handled, one area warned, and one domain governed" effect through targeted enforcement actions against "involution" competition [3]. - The ten cases reflect the regulatory focus on strict enforcement, precise requirements, and coordinated governance to fundamentally curb the vicious cycle of "bad money driving out good" [3]. Group 2: Industry-Specific Cases - In the charging treasure industry, the case of Shenzhen Roma Technology Co., Ltd. violating mandatory product certification regulations and false advertising highlights the industry's focus on volume over quality and low-quality, low-price "involution" competition [4]. - The NMSA plans to continue its strict crackdown on quality violations and guide the market from low-quality, low-price competition to high-quality competition [4]. Group 3: Antitrust and Mergers - In terms of merger reviews, the NMSA supports companies in overcoming homogenization "involution" through complementary advantages and technological advancements, as illustrated by the case of China National Petroleum Group and CATL's joint venture [5]. - In 2025, the NMSA concluded 129 cases in related fields, effectively supporting companies in legally enhancing efficiency through mergers and acquisitions [5]. Group 4: Future Directions - The NMSA will maintain a high-pressure enforcement stance, improve long-term regulatory mechanisms, and utilize various methods such as enforcement actions, compliance guidance, and competition advocacy to promote a market order characterized by quality and fair pricing [5].