安踏的新考题：救彪马、破隐忧

Core Viewpoint - Anta's acquisition of Puma shares is a strategic move to enhance its global capabilities, but it faces challenges due to Puma's declining performance and internal growth issues within Anta's main brands [1][2]. Group 1: Acquisition Details - On January 27, Anta Group announced a cash acquisition of 29.06% of Puma SE for €1.5 billion (approximately 12.4 billion RMB), making Anta the largest shareholder of Puma [2]. - The transaction is expected to be completed by the end of 2026, pending regulatory approval and customary closing conditions, with funding sourced entirely from Anta's internal cash reserves [2]. - Anta interprets the acquisition as a means to strengthen its product categories, enhance its brand image, and fill market gaps in North America and Europe [2]. Group 2: Market Context - Puma's performance has been declining, with its revenue growth dropping from double digits to 6.6% and 4.4% in 2023 and 2024, respectively, and a net profit decline of 13.7% in 2023 and 7.6% in 2024 [8]. - In 2025, Puma's sales fell by 4.3% to €5.974 billion, with a net loss of €309 million, attributed to high inventory, weak brand momentum, and increased promotional activities [8]. Group 3: Strategic Implications - This acquisition marks Anta's sixth investment in international brands, distinguishing it from previous acquisitions that focused primarily on the Greater China region [5]. - Puma's strong presence in mainstream sports categories like football and running, along with its established market in North America and Europe, allows Anta to bypass lengthy market cultivation periods [5][9]. - The acquisition is seen as a new paradigm for Chinese brands, moving from mere capital expansion to a focus on brand and management globalization [4]. Group 4: Challenges for Anta - Anta's main brands, including Anta and Fila, are experiencing slowed growth, with Anta's retail sales showing low single-digit growth and Fila's growth lagging behind other brands [12][13]. - The complexity of managing multiple brands poses significant challenges, particularly in supply chain management and resource allocation, which could lead to operational burdens [13].