新华网财经·2026-01-28 07:15Core Viewpoint - The article discusses the competitive marketing strategies of AI companies during the Spring Festival, highlighting their efforts to capture the AI application market and user engagement through cash red envelope promotions and innovative AI features [2][5][6]. Group 1: Marketing Strategies - ByteDance's Volcano Engine has become the exclusive AI cloud partner for the 2026 Spring Festival Gala, while Tencent and Baidu are also launching cash red envelope activities, with Tencent offering a total of 1 billion yuan in red envelopes [2][5]. - Tencent's chairman, Ma Huateng, emphasized the strategy of converting marketing expenses into cash red envelopes to replicate the success of WeChat's red envelope feature from 11 years ago, which significantly expanded WeChat Pay's user base [4]. - Baidu plans to distribute 500 million yuan in cash red envelopes, incentivizing users to engage with its AI assistant, Wenxin Yiyuan, during the Spring Festival [5]. Group 2: AI Application Development - The user base for generative AI in China reached 515 million by June last year, doubling in six months, with a penetration rate of 36.5% [5]. - AI companies are diversifying their application forms, with ByteDance exploring AI hardware, Alibaba integrating various services into its AI platform, and Tencent enhancing its AI functionalities across existing products [5][7]. - Tencent is adopting a decentralized approach to AI integration, allowing users to define when to trigger AI features, while also enhancing its input method with AI capabilities [8][9]. Group 3: User Interaction and Experience - The AI capabilities in input methods are evolving, with Tencent's Sogou input method achieving a recognition accuracy rate of 98% and supporting over 30 languages for translation [9][10]. - The industry is exploring new input methods beyond traditional keyboards, indicating a dynamic evolution in user interaction with AI [10]. - The emergence of new AI products globally, such as ClawdBot, reflects the growing potential of AI to transform daily life, paralleling the competitive marketing efforts seen in China [10].