第一财经·2026-01-28 12:25Core Viewpoint - Leading home appliance companies are deepening their investments in the trillion-yuan new energy sector as traditional markets mature and growth slows, with new energy businesses becoming significant growth drivers for these companies [3][4][8]. Group 1: Company Developments - Skyworth Group plans to delist and spin off its solar business, with expectations that solar revenue will surpass TV revenue by 2025, driven by a 53.5% year-on-year growth in solar revenue to 13.836 billion yuan in the first half of 2025 [4]. - Midea Group has established a new energy division and aims to integrate solar, storage, and heat pump technologies, with annual revenue from its new energy business reaching approximately 10 billion yuan [5]. - TCL's subsidiary, TCL Zhonghuan, reported revenues of 21.57 billion yuan in the first three quarters of the previous year and is investing in new energy to enhance its product offerings [6]. - Haier New Energy recently secured over 1 billion yuan in Series B funding and aims to create an AI-driven energy internet ecosystem [6]. Group 2: Market Trends and Challenges - The Chinese home appliance market is expected to see a decline in retail sales by 6.7% in 2026, highlighting the need for companies to pivot towards new energy for growth [8]. - The competition in the solar and storage sectors is intensifying, with companies facing challenges in profitability despite the potential for significant market expansion [10][11]. - The shift towards new energy is seen as a "second growth curve" for these companies, with a focus on integrating new energy solutions into smart home and manufacturing sectors [9][10]. Group 3: Future Outlook - Companies like Gree Electric are expanding into silicon carbide chip production to enhance energy efficiency in their products, with plans to mass-produce these chips by 2026 [9]. - The energy landscape is evolving, with expectations that by 2030, renewable energy will account for approximately 30% of total power generation in China [8]. - The transition from hardware sales to operational capabilities in the storage sector is crucial for maintaining competitive advantages as market dynamics shift [11].