Core Insights - The report indicates that by November 2025, the cumulative sales of passenger cars equipped with urban NOA functionality in China reached 3.129 million units, highlighting rapid industry growth [1] - Momenta and Huawei's HI model dominate the market, collectively accounting for approximately 80% of the third-party supplier market share, with both companies achieving monthly installation volumes in the range of 80,000 to 100,000 units, establishing a strong "dual strong pattern" [1] Group 1 - The urban NOA market is characterized by a "dual-wheel drive" model, where car manufacturers either develop the technology in-house or collaborate with third-party suppliers to seize market opportunities [3] - In the period from January to November 2025, Momenta's urban NOA installation volume reached 414,400 units, representing about 61.06% of the third-party supplier market share, and it collaborates with 8 out of the top 10 global automotive manufacturers [3] - Huawei's HI model achieved an installation volume of approximately 134,100 units, accounting for about 19.76% of the third-party supplier market share, with a notable increase in installations by November 2025 [3] Group 2 - Domestic brands sold 2.5373 million units equipped with urban NOA functionality, making up 81.1% of the total, showcasing the innovation and competitiveness of domestic brands in the smart connected vehicle sector [3] - Global automotive brands such as Mercedes-Benz, BMW, Audi, Cadillac, Buick, and Toyota are actively collaborating with leading Chinese smart driving suppliers to implement urban NOA functionality and enhance technology [4] - The report emphasizes that third-party technology suppliers like Huawei and Momenta provide a "Chinese solution" for the global smart driving industry, attracting renowned automotive brands from Germany, the United States, Japan, and South Korea to collaborate deeply with Chinese tech companies [6]
华为Momenta合计占第三方城市NOA市场八成,月搭载量均达 8-10 万量级
凤凰网财经·2026-01-28 14:15