下一代中国人，很可能不会搜索了

Core Viewpoint - The article discusses the transformative impact of AI on traditional search engines and the media industry, highlighting the shift towards AI-driven content generation and the emergence of new marketing strategies like Generative Engine Optimization (GEO) [6][10][20]. Group 1: AI and Search Engine Dynamics - The number of active users for leading AI applications exceeded 150 million by the end of last year, indicating a significant shift in user behavior from traditional search engines to AI models for information retrieval [7]. - Gartner predicts a 25% decline in traditional search engine traffic by 2024, with a potential 50% reduction by 2028, suggesting a major disruption in how brands attract traffic [11]. - The content distribution and presentation processes differ significantly between traditional search engines and AI applications, leading to a potential loss of visibility for original content [10][14]. Group 2: Impact on Content Creators and Marketing Strategies - Content creators face challenges as their work's visibility diminishes due to the AI's ability to generate answers directly, which reduces user engagement with original content [19]. - The shift from Search Engine Optimization (SEO) to Generative Engine Optimization (GEO) is necessary for brands to ensure their content appears in AI-generated responses, requiring new strategies for content creation and marketing [20]. - The GEO market is projected to reach 24 billion yuan in China by 2030, with a global market size of 100.7 billion USD, indicating a significant growth opportunity for media companies [20]. Group 3: Media Industry Adaptation - AI is contributing to various sectors within the media industry, including marketing, advertising, and digital media, by enhancing creativity and content generation capabilities [24]. - The media ETF (512980) tracks a diversified index of media companies, with significant inflows of over 5 billion yuan in recent weeks, reflecting investor interest in the evolving media landscape [25]. - Content creators are encouraged to adapt to AI changes by enhancing their unique insights and learning new content creation and distribution techniques to thrive in the AI-driven environment [26][27].