金晨被曝疑似肇事逃逸,保险公司回应
第一财经·2026-01-29 12:10

Core Viewpoint - The article discusses the controversy surrounding actress Jin Chen, who is suspected of being involved in a hit-and-run incident, and its potential impact on her brand endorsements, particularly with Clarins [2][3]. Group 1: Incident Details - On January 29, topics related to Jin Chen's alleged hit-and-run incident trended on social media [2]. - Reports indicate that the actual driver of the vehicle was Jin Chen herself, not the registered owner, leading to an investigation by the insurance company [3]. - Jin Chen's team attempted to retract the report to the police, but the insurance company decided to withdraw the report after considering the situation [3]. Group 2: Brand Impact - Jin Chen's scheduled live endorsement for Clarins on January 29 was removed from social media, although the announcement of her as a spokesperson remains [2]. - Industry expert Zhang Shule believes that a spokesperson's scandal can negatively affect a brand in the short term, but if the brand quickly terminates the contract, it can mitigate the damage and even enhance the brand's image by demonstrating a commitment to positive values [6].

金晨被曝疑似肇事逃逸,保险公司回应 - Reportify