2029年中国情绪经济规模将超4.5万亿

Core Viewpoint - The article discusses the rise of the "emotional economy," driven by consumer demand for emotional satisfaction and experiences beyond basic needs, as highlighted in recent local government reports across various provinces in China [3][4][5]. Group 1: Government Reports and Initiatives - The Chongqing government report emphasizes the cultivation of new consumption types, including emotional economy and silver economy, to meet evolving consumer demands [3]. - The Hubei government report outlines plans to implement special actions to boost consumption, focusing on practical, emotional, and knowledge values by 2026 [3]. - The Jiangxi government aims to expand new consumption types, integrating technologies like AI and virtual reality into various sectors, while promoting emotional consumption and national trend economy [3][4]. Group 2: Emotional Economy Insights - The emotional economy is characterized by consumers willing to spend on happiness, healing, and a sense of belonging, moving beyond traditional necessities [5]. - The market size of China's emotional economy reached 2.31 trillion yuan in 2024, with projections to exceed 4.5 trillion yuan by 2029 [6]. - Emotional consumption is not limited to younger demographics; a significant portion of older consumers also engages in emotional spending, as evidenced by concert attendance statistics [5][6]. Group 3: Recommendations and Future Directions - Suggestions from industry experts include developing emotional economy strategies that integrate healing, experiential, and cultural IP consumption, as well as virtual services [7]. - The proposal for a comprehensive emotional economy development plan in Guizhou aims to create a robust ecosystem that combines products, services, and experiences to enhance consumer satisfaction [7].