基金公司违规与“大V”合作，监管火速通报

Core Viewpoint - The regulatory body has issued a warning regarding a fund company that engaged in illegal sales practices, particularly through collaborations with unqualified internet influencers, leading to significant penalties and a call for stricter compliance measures [2][3][9]. Group 1: Regulatory Actions - A fund company was found to have exceeded a daily subscription volume of 10 billion, prompting regulatory scrutiny and penalties for violating sales regulations [2]. - The company was ordered to rectify its practices and had its public fund product registration suspended due to inadequate risk disclosure and investor suitability management [3][6]. Group 2: Marketing Practices - The fund company collaborated with unqualified internet influencers, paying substantial advertising fees to promote its products, which misled investors about the risks associated with high-risk funds [3][10]. - The use of "real-time fund valuation" features and rankings on third-party platforms has been flagged as potentially misleading to investors, necessitating regulatory oversight [5][8]. Group 3: Risks Identified - The collaboration with internet influencers has been identified as a risk factor, as it may amplify the "herd effect" among investors, leading to concentrated investments in high-volatility products [10][11]. - The exposure of short-term performance through influencer rankings can mislead investors, causing them to overlook historical performance and risk profiles [10]. Group 4: Recommendations for Compliance - Fund companies and sales institutions are urged to enhance investor suitability management to ensure appropriate products are sold to suitable investors [6]. - Strict prohibitions against partnerships with unqualified influencers for fund sales and marketing activities have been emphasized [7]. - Sales institutions and third-party platforms must conduct self-assessments and remove misleading features that could confuse investors [8].