Core Viewpoint - The article discusses the controversy surrounding the Pokémon brand's planned event at the Yasukuni Shrine, which honors Japanese war criminals, and the backlash it received from Chinese netizens, highlighting the brand's historical insensitivity and the implications for its reputation in China [3][5][10]. Group 1: Event Controversy - The Pokémon brand announced an event at the Yasukuni Shrine, which led to significant backlash on social media, particularly in China, where the topic trended [3]. - Following the backlash, the Pokémon official website deleted the event page, indicating awareness of the sensitive nature of the location, yet no formal cancellation or apology was issued [5]. - The event raised concerns about the brand's historical responsibility, as many believe it cannot profit from the Chinese market while disregarding historical sensitivities [5][10]. Group 2: Historical Context - The Yasukuni Shrine is a controversial site that honors 14 Class-A war criminals from World War II, symbolizing Japan's militaristic past and causing pain to East Asian nations [10]. - Previous incidents involving Pokémon, such as the inclusion of the shrine in the game "Pokemon Go," have shown a pattern of insensitivity towards historical issues, leading to backlash from Chinese players [5][6]. - The article emphasizes the potential long-term impact on young audiences' historical understanding and the importance of maintaining historical justice to support the cultural integrity of the Pokémon IP [10].
宝可梦“拜鬼”,被批
第一财经·2026-01-30 06:42