【深度分析】2025年12月份全国新能源市场深度分析报告
乘联分会·2026-01-30 08:28

Overall Market - The total market for passenger vehicles in 2025 is projected to have a production of 29.67 million units, with a retail sales figure of 23.74 million units, reflecting a year-on-year growth of 3.8% [9][10]. - The market share of new energy vehicles (NEV) is expected to reach 53.9% in 2025, up from 47.6% in 2024, indicating a significant increase in consumer adoption [10][12]. Submarket Analysis - The breakdown of the total market shows that NEVs will account for 12.81 million units in retail sales, representing a 17.6% increase compared to 2024 [10][12]. - The retail sales of fuel vehicles are projected to decline by 14.0% year-on-year, highlighting a shift in consumer preference towards NEVs [9][10]. Export Market - The export of NEVs is expected to grow significantly, with a total of 5.74 million units exported in 2025, marking a 19.7% increase from the previous year [16][17]. - The penetration rate of NEVs in the export market is projected to reach 42.2% in 2025, up from 27.1% in 2024, indicating a strong demand for Chinese NEVs abroad [20][22]. Manufacturer Performance - BYD is leading the NEV market with a wholesale volume of 414,784 units, although this represents a decline of 18.6% year-on-year [25]. - Tesla China ranks third in wholesale sales with 97,171 units, showing a modest growth of 3.6% [25]. - The top ten manufacturers collectively account for 71.5% of the NEV market share, indicating a high concentration in the industry [25][26]. Vehicle Type Segmentation - In 2025, the retail sales of sedans, MPVs, and SUVs are projected to be 12.26 million, 1.30 million, and 10.18 million units respectively, with NEVs showing a positive growth trend across all categories [30][31]. - The retail sales of fuel vehicles in the sedan category are expected to decline by 30.3%, while NEVs in the same category are projected to grow by 2.6% [30][31].

【深度分析】2025年12月份全国新能源市场深度分析报告 - Reportify