违规与“大V”合作！监管通报来了

Core Viewpoint - A fund company has been implicated in a violation involving collaboration with unqualified "KOLs" for marketing, leading to significant regulatory scrutiny and actions against the company [1][2]. Group 1: Incident Overview - A fund managed by the company experienced a single-day subscription exceeding 100 billion, raising concerns about potential violations in sales practices [2]. - Regulatory authorities conducted on-site inspections and found that the fund company collaborated with unqualified internet "KOLs," paying substantial advertising fees to promote the fund, which misled investors regarding risk [2]. Group 2: Regulatory Actions - The regulatory body mandated corrective actions and suspended the acceptance of new public fund product registrations for the company, holding the general manager, compliance officer, and heads of the internet business accountable [2]. - The company failed to adequately disclose risks to investors and did not manage investor suitability properly, indicating a deviation from professional compliance standards [2]. Group 3: Misleading Features - The regulatory notice highlighted that some fund sales institutions and unlicensed third-party platforms had reintroduced "real-time fund valuation" features, which could mislead investors and dilute fund product returns [3][4]. - Features such as "increased position rankings" and "real account rankings" were also noted as potentially misleading to investors [3]. Group 4: Regulatory Requirements - The notice emphasized the importance of protecting investor rights and maintaining industry reputation, urging all institutions and personnel to adopt an investor-centric business philosophy and comply with legal regulations [5]. - Specific requirements included enhancing investor suitability management, prohibiting collaborations with unqualified internet "KOLs," and ensuring the removal of misleading features from platforms [6][7].