库迪将取消全场9.9元

Core Viewpoint - Kudi Coffee will end its "All Products at 9.9 Yuan Unlimited" promotion on January 31, 2026, and will adjust its pricing strategy starting February 1, 2026, with some products still available at the 9.9 Yuan price point [1][4][7]. Pricing Strategy and Activity Adjustments - The "All Products at 9.9 Yuan Unlimited" promotion will officially conclude at 24:00 on January 31, 2026, with a new special price section starting on February 1, 2026, where some products will continue to be available at 9.9 Yuan [4][8]. - From February 1, 2026, all non-special price products on Kudi's platform will be sold at retail prices [4][8]. New Store First Month Promotion Adjustments - The first-month promotion for new stores will change from offering three 6.9 Yuan drink vouchers to three 8.8 Yuan drink vouchers, applicable to all drinks [3][5]. - New user rewards will also be adjusted from three 8.8 Yuan vouchers to three 9.9 Yuan vouchers for all drinks [5][9]. Market Position and Competitive Landscape - Kudi Coffee, established in 2022, has rapidly entered the affordable coffee market, leveraging low-price promotions like 9.9 Yuan and 8.8 Yuan to gain market share [8]. - The company currently operates over 18,000 stores globally and ranks third in the world, competing with established brands like Starbucks and Luckin Coffee [8]. - Kudi Coffee's strategy focuses on market expansion through dual subsidies for consumers and store placement, with plans to adjust promotional policies based on market growth [9].