超300个账号被封禁，部分平台实时估值全线下架

Core Viewpoint - The article discusses the intensified regulatory scrutiny on internet financial influencers ("大V") in the context of mutual fund sales, highlighting the need for compliance and the crackdown on misleading marketing practices [1][3][18]. Regulatory Actions - Regulatory bodies have issued a new "Institutional Supervision Bulletin," emphasizing strict measures against institutions and individuals involved in non-compliant sales practices [1][3]. - Major third-party fund sales platforms have begun to remove features such as real-time valuation and performance rankings in response to regulatory demands [1][13][16]. Impact on Influencers - A prominent financial influencer, active on Douyin and Ant Wealth, faced scrutiny after promoting a fund, leading to significant follower-driven investments [3][7]. - The influencer publicly denied any wrongdoing, but regulatory findings indicated that the fund company had engaged in marketing collaborations with unqualified influencers, paying substantial advertising fees [3][7]. Platform Responses - As of January 26, over 300 accounts were banned, and more than 100,000 pieces of content were removed from Ant Wealth due to compliance issues [6][11]. - Other platforms, such as Tonghuashun and JD Finance, have also suspended features that could mislead investors, indicating a broader industry shift towards compliance [12][16]. Market Context - The regulatory focus on preventing excessive speculation and market manipulation has been a priority since the A-share market's recent volatility [18]. - The ongoing regulatory efforts aim to create a more transparent and investor-centric mutual fund sales environment, moving away from short-term promotional tactics [18].