财联社·2026-02-01 13:23Core Viewpoint - The new energy vehicle market experienced a significant decline in January 2026, attributed to seasonal factors and the expiration of the vehicle purchase tax exemption policy, which led to a demand pull-forward in late 2025 [1]. Group 1: Delivery Performance - Leap Motor delivered 32,059 vehicles in January, a year-on-year increase of 27.37%, but a month-on-month decrease of 46.94% [2]. - Li Auto's January deliveries were 27,668 vehicles, reflecting a year-on-year decrease of 7.55% and a month-on-month decrease of 37.47% [3]. - NIO delivered 27,182 vehicles in January, marking a year-on-year increase of 96.08% but a month-on-month decline of 43.53% [3]. - Xpeng Motors reported 20,011 vehicles delivered in January, showing a year-on-year decrease of 34.07% and a month-on-month decline of 46.65% [5]. Group 2: Market Strategies and Innovations - Leap Motor is accelerating its channel development, adding 85 new stores to reach a total of 1,068 nationwide, aiming to enhance customer experience [2]. - Li Auto is addressing supply chain issues by offering compensation to customers affected by delivery delays and promoting battery version alternatives [3]. - NIO is launching low-interest financing options for its new models to stimulate market demand [4]. - Both Li Auto and NIO are enhancing their smart technology offerings, indicating increased competition in the intelligent vehicle sector [4]. Group 3: Market Outlook - The automotive retail market is expected to gradually recover as local vehicle replacement subsidy policies are implemented and pre-holiday purchasing demand is released [6].