消费利好！9部门印发

Core Viewpoint - The article outlines the "2026 'Le Gou New Spring' Spring Festival Special Activity Plan" aimed at boosting consumption during the Spring Festival by promoting various consumer activities and enhancing the shopping experience [1][3]. Group 1: Activity Overview - The Spring Festival will have a 9-day holiday from February 15 to 23, 2026, designed to enrich cultural life and stimulate consumer spending [5]. - The plan emphasizes government guidance, market leadership, and public participation, focusing on core needs such as family reunions and shopping [4]. Group 2: Key Activities - Culinary events will include the "Chinese Food Fair" and "Time-Honored Brand Carnival," promoting local delicacies and festive meals [6]. - Home and accommodation promotions will feature discounts from home appliance brands and hospitality services, encouraging family gatherings [7]. - Transportation enhancements will include increased capacity in aviation and rail services, along with special offers for travelers [8]. Group 3: Support Measures - The plan encourages the implementation of a "reward invoice" system to incentivize consumer spending during the festival [9]. - It promotes a "trade-in" program to boost sales of consumer goods, particularly in electronics and automobiles, by offering subsidies [10]. - Financial institutions are encouraged to collaborate with merchants to provide exclusive offers, including consumption red envelopes and discounts [10]. - Cross-industry collaborations are promoted, linking dining, accommodation, and entertainment sectors to enhance consumer experiences [10]. - Measures to facilitate inbound tourism include multilingual guides and improved payment options for international visitors [11].