上海如何更大力度提振“国际消费”？委员们提了这些建议

Core Viewpoint - The article discusses strategies to enhance consumer activity in Shanghai, focusing on the city's development as an "international consumption center" and the specific implementation paths suggested by local political advisors [3]. Group 1: Consumer Insights and Recommendations - Shanghai's total retail sales of consumer goods exceeded 1.6 trillion yuan in 2025, ranking second among Chinese cities, indicating significant room for growth compared to international cities like New York [3]. - Recommendations include transforming and upgrading consumption supply for local residents, enhancing offerings for visitors, and providing more experiential and creative consumption options for foreign guests [3][4]. Group 2: Targeting Foreign Visitors - Foreign visitors to Shanghai can be categorized into three groups: expatriates, visa-free tourists, and young foreign professionals. Tailored experiences are suggested for each group, focusing on dining, lifestyle, and education services [4]. - In 2022, Shanghai welcomed 9.36 million inbound tourists, a 39.58% increase year-on-year, with foreign tourists making up over 70% of this figure, highlighting the importance of international visitors to the local economy [4]. Group 3: Infrastructure and Experience Enhancement - Suggestions for improving international consumer experiences include upgrading the arrival process at Pudong Airport and enhancing traditional cultural consumption sites to attract international tourists [4]. - The concept of "Tax Free Shanghai" is proposed as a branding strategy, with recommendations for a multilingual tax refund service and the expansion of "immediate refund" pilot programs to improve the shopping experience for tourists [5]. Group 4: Commercial Development and Positioning - The need for Shanghai's international consumption capabilities to align with global standards is emphasized, advocating for a strategic approach to brand placement rather than mere clustering of brands [6]. - The development of the "Shanghai International Jewelry Fashion Zone" is highlighted, aiming to attract global jewelry brands and enhance consumer services, including bilingual communication and efficient payment systems [6].