卤味巨头集体关店

Core Viewpoint - The "luwei" (marinated food) industry is undergoing significant differentiation and deep adjustments, with major players showing contrasting performance signals amid a backdrop of slowing growth and intensified competition [3]. Performance Divergence - ST Juewei (603517.SH) has announced an expected revenue of 5.3 billion to 5.5 billion yuan for 2025, representing a year-on-year decline of 12.09% to 15.29%. This marks the company's first annual loss since its listing, with an anticipated loss of 160 million to 220 million yuan [5]. - In contrast, Huang Shang Huang (002695.SZ) forecasts a net profit of 70 million to 90 million yuan for 2025, reflecting a year-on-year increase of 73.57% to 123.16% [6]. - Zhou Hei Ya (1458.HK) has not yet released its full-year earnings forecast, but its mid-2025 report indicates total revenue of 1.223 billion yuan, a decrease of 2.9%, while net profit rose by 228% to 108 million yuan [7]. Store Count Reduction - Despite Zhou Hei Ya's profit increase and Huang Shang Huang's strong performance, both companies are reducing their store counts. Zhou Hei Ya closed 167 stores, bringing its total to 2,864 by mid-2025 [9]. - Huang Shang Huang reported a decrease in store count from 3,660 at the end of 2024 to 2,898 in June 2025 [10]. - ST Juewei has not disclosed its store count in recent reports, but it is estimated to have reduced over 4,000 stores in a year and a half, with approximately 10,713 stores remaining as of February 2026 [10]. Industry Challenges - The growth of the "luwei" industry is facing challenges due to a decline in consumer willingness, high prices, and competition from snacks and ready-to-eat meals. This has led to major companies closing inefficient stores and exploring transformation strategies [3][11]. - The overall market growth rate for the marinated food industry has slowed, with a compound annual growth rate (CAGR) of 6.42% from 2018 to 2023, and a market size of approximately 318 billion yuan in 2023 [10]. - Key pain points in the industry include competition from alternative products, product homogeneity among top brands, and pricing issues, with leading brands averaging over 50 yuan per kilogram, leading to a perceived lack of value among consumers [11].