蜜雪冰城要建主题乐园了？月薪最高24K！客服回应

Core Viewpoint - The article discusses the recent recruitment by Mixue Ice City for positions related to a theme park project, indicating a strategic expansion into the entertainment sector, leveraging its existing IP "Snow King" [3][4][7]. Group 1: Recruitment and Job Roles - Mixue Ice City has launched a series of job openings related to the "Paradise Project," including roles such as park performance coordinator, content writer, project engineering manager, and surrounding product coordinator, with salaries ranging from 10,000 to 24,000 yuan per month [4][5]. - The job roles will focus on the overall design of the theme park, creating a complete narrative around the "Snow King" IP, and ensuring an immersive experience for visitors through various interactive elements [4][5]. Group 2: Company Background and Expansion - Mixue Ice City, which specializes in fruit drinks, tea, ice cream, and coffee, went public on the Hong Kong Stock Exchange in March last year, under the name "Mixue Group" [7]. - The company has diversified its offerings, including breakfast and beer, and recently invested 297 million yuan to acquire a 53% stake in Fulu Family, entering the fresh beer market [7]. Group 3: IP Development and Cultural Integration - The company has established "Snow King Animation (Beijing) Co., Ltd." to manage the content operation and commercialization of the "Snow King" IP, which has already gained significant attention through its animated series [8]. - The recent proposal from the Henan Provincial Department of Culture and Tourism mentions Mixue Ice City as a key player in promoting cultural and tourism integration, supporting high-profile cultural events and new consumption scenarios [10]. Group 4: Financial Performance - Mixue Group reported a revenue of 14.87 billion yuan for the first half of 2025, representing a year-on-year growth of 39.3%, with a gross profit of 4.71 billion yuan and a net profit of 2.72 billion yuan, reflecting increases of 38.3% and 44.1% respectively [10].