Core Viewpoint - Rich Sparkle has completed the acquisition of Step Distinctive, a company engaged in e-commerce live streaming, with a transaction valuation of approximately $975 million (about 6.77 billion RMB) [2][10]. Group 1: Acquisition Details - The acquisition was announced to be completed in January 2026, with Rich Sparkle holding a 49% stake in Step Distinctive through Wu Yuge, and Anhui Xiaohaiyang Network Technology Co., Ltd. holding a 13% stake [2]. - The transaction is expected to enhance Rich Sparkle's operational capabilities in the e-commerce sector, particularly in live streaming and short video marketing [9][10]. Group 2: Strategic Partnerships - Following the acquisition, Anhui Xiaohaiyang will become a strategic shareholder and core operational partner, gaining exclusive global operational rights for Wu Yuge's brand over the next 36 months [9]. - The partnership aims to leverage Wu Yuge's significant online following, which totals 360 million across platforms, to create a super traffic matrix with nearly 800 million followers [10]. Group 3: Financial Projections - Rich Sparkle anticipates achieving annual sales exceeding $4 billion (approximately 27.76 billion RMB) as a result of this acquisition and the associated operational synergies [10]. - Recent live streaming events by the company have shown promising sales figures, with a reported revenue of 100,000 to 250,000 RMB from a four-hour live session [10].
三只羊和“无语哥”的电商公司,卖了9.75亿美元
第一财经·2026-02-05 11:20