Core Viewpoint - The Japanese consumer electronics industry, particularly in the television sector, is experiencing a significant shift towards Chinese ownership and influence, with projections indicating that Chinese companies will dominate the market share in the coming years [2][5]. Group 1: Market Dynamics - In Tokyo's electronics retail stores, brands like REGZA, BRAVIA, and Viera are prominently displayed, but the capital structure reveals that Chinese companies will control 60% of the market share due to the withdrawal of Japanese firms [2][4]. - Toshiba's REGZA brand is primarily owned by Hisense, a Chinese appliance giant, holding 95% of the shares, while Toshiba retains only 5% [4]. - Sony plans to divest its television business by 2027, transitioning to a joint venture with TCL, where TCL will hold 51% and Sony 49%, effectively placing the Sony brand under Chinese control [4][5]. Group 2: Competitive Landscape - According to BCN Research, REGZA is projected to lead the Japanese television market by 2025, with Chinese brands like Hisense and TCL collectively holding 50% of the market share. If Sony's brand moves to the TCL-led joint venture, the Chinese share will rise to 60% [5]. - In the global television market, Japanese companies are losing ground, with South Korea's Samsung Electronics leading the market, followed by LG, Hisense, and TCL, which together account for over 50% of the global market share [7]. Group 3: Strategic Shifts - Panasonic is the only major Japanese company left pursuing an independent path in the television sector after Sony's divestment. Panasonic is also considering selling or exiting its television business by 2025 [7]. - The restructuring is not limited to televisions; Toshiba sold its refrigerator business to Midea Group in 2016, and Hitachi is contemplating selling its domestic business [7]. - Japanese companies are struggling with scale and supply chain issues, prompting a shift towards digital and subscription-based business models, as seen with Sony's focus on PlayStation and infrastructure digitalization [8].