AI卖广告，吵到了超级碗：全球网友围观奥特曼破防
机器之心·2026-02-06 03:57

Core Viewpoint - The article discusses the contrasting advertising strategies of OpenAI and Anthropic, highlighting Anthropic's decision to keep its AI assistant Claude ad-free as a response to OpenAI's introduction of ads in ChatGPT [2][12][24]. Group 1: Anthropic's Advertising Strategy - Anthropic aired a Super Bowl ad that humorously critiques OpenAI's decision to introduce ads in ChatGPT, emphasizing that Claude will remain ad-free [2][6][12]. - The company believes that integrating ads into AI conversations is incompatible with Claude's role as a serious assistant, especially in sensitive or complex discussions [11][14]. - Anthropic's stance is that users should not have to question whether the AI is genuinely helping them or steering conversations towards monetization [13][15]. Group 2: OpenAI's Response - OpenAI's CEO Sam Altman acknowledged the humor in Anthropic's ad but criticized it as a dishonest tactic, asserting that OpenAI's advertising principles differ significantly from what Anthropic portrayed [18][20]. - Altman highlighted that OpenAI aims to provide free access to AI for everyone, with a significant user base in Texas alone surpassing the total users of Claude [19][24]. - He accused Anthropic of catering to wealthier clients and attempting to control AI usage, contrasting OpenAI's commitment to broad access and democratic decision-making [20][21]. Group 3: Financial Context and Business Models - OpenAI is facing substantial financial pressures, with projected losses of approximately $9 billion this year against expected revenues of $13 billion, while only about 5% of its 800 million active users are paying subscribers [24]. - In contrast, Anthropic, while also not yet profitable, is expected to achieve profitability faster and relies on enterprise contracts and paid subscriptions rather than large-scale data center investments [24]. - Anthropic's Claude Code and Cowork have reportedly generated at least $1 billion in revenue, indicating a different approach to monetization compared to OpenAI [24].