CHOW SANG SANG(HK:00116) 第一财经·2026-02-06 06:45Core Viewpoint - The incident involving consumer complaints against Chow Sang Sang jewelry highlights the importance of reliable quality assessments and the potential repercussions of consumer rights actions on brand reputation [3][6]. Group 1: Incident Overview - Consumer Li reported quality issues with a Chow Sang Sang gold pendant, claiming it was scratched and showed white marks after one day of wear [3][4]. - Initial testing by a local gold recovery store indicated varying gold purity levels, leading Li to believe the product was defective [4]. - Chow Sang Sang maintained that the product met gold standards, supported by a report from a national jewelry testing organization confirming it as pure gold [4][5]. Group 2: Testing Methodology - The testing method used by the gold recovery store, X-ray fluorescence spectroscopy, is known for its speed but has limitations in accuracy, particularly for light elements [5][6]. - This method is primarily suitable for preliminary screening rather than definitive assessments, which contributed to the misunderstanding of the product's quality [5]. Group 3: Brand Impact and Consumer Education - The incident caused significant negative publicity for Chow Sang Sang, with public opinion initially skewed against the brand before the authoritative testing results were released [6]. - The situation serves as a lesson for consumers about the importance of ensuring that their rights are defended through proper and accurate means to avoid unintended consequences [6]. - For brands, the incident underscores the necessity of maintaining integrity and trustworthiness to withstand scrutiny and protect their reputation [6].