第一财经·2026-02-07 08:35Core Viewpoint - JD's Qixian Kitchen has made significant progress in its expansion strategy, adapting its business model to facilitate rapid growth and local partnerships, while also diversifying its product offerings to meet market demands [4][5][6]. Group 1: Expansion and Business Model - Qixian Kitchen has launched in five cities: Beijing, Shanghai, Guangzhou, Shenzhen, and Harbin, with plans for further expansion in 2026 to cover all second-tier and above cities [4]. - The company has initiated a nationwide partner recruitment plan, focusing on three core regions: Beijing-Tianjin-Hebei, Yangtze River Delta, and Pearl River Delta, allowing for quicker store openings [4][5]. - The business model has shifted from direct management to a partnership approach, where Qixian Kitchen provides supply chain support and operational standards, while partners handle local operations [5]. Group 2: Product Development and Market Adaptation - Qixian Kitchen has introduced new product offerings, including a dedicated "Elderly Zone" for senior meal services, becoming the first online meal provider for elderly care in Beijing [6]. - The company is exploring service expansions into hospitals and schools, indicating a strategic direction towards community-focused dining solutions [6]. - The integration of supply chain capabilities into the food service sector is seen as a potential growth area, leveraging the booming elderly economy and the necessity of campus dining [6]. Group 3: Operational Efficiency - After six months of operation, Qixian Kitchen has improved its efficiency significantly, with adjustments made to production and workflow processes [8]. - The store has optimized its staffing, reducing the number of employees needed to handle peak hours while maintaining high output, with 600 meals served during lunch peaks [8]. - The company has seen a 30% increase in orders since joining platforms like Meituan and Taobao, indicating successful market penetration and customer engagement [8].