广货节前爆单,企业赶工忙
21世纪经济报道·2026-02-07 14:33

Core Viewpoint - The article highlights the robust demand and production activities in various industries in Guangdong as companies prepare for the upcoming Spring Festival, indicating a strong recovery and growth potential in the market [1][8]. Group 1: Order and Production Trends - In January, the order volume for certain companies saw a significant year-on-year increase of 272% [2][3]. - Companies like 威力电器 (Weili Electric) and 索而家居 (Sora Home) are experiencing a surge in orders, leading to extended production hours and minimal holiday breaks for workers [3][5]. - The food industry, particularly companies like 东莞百客临供应链 (Dongguan Baikelin Supply Chain), is also witnessing a 10% increase in sales, driven by the demand for traditional festive foods [5][8]. Group 2: Strategic Initiatives and Innovations - Companies are not only focusing on current orders but are also investing in capacity, market expansion, and innovation for future growth [8]. - 玩乐童话 (Playful Fairy) is leveraging its location in Dongguan, a major toy manufacturing hub, to enhance its product development and market responsiveness [6][9]. - The integration of AI and automation technologies is being adopted by companies like 威力电器 and 索而家居 to improve production efficiency and reduce error rates [5][9]. Group 3: Market Expansion and Globalization - 威力电器 has set ambitious goals, aiming for a revenue target of 10 billion by 2028, with plans to establish factories in Thailand and Egypt [9]. - The article notes that companies are increasingly focusing on global markets while also enhancing their domestic presence through initiatives like "广货行天下" [9][10]. - The Guangdong region's comprehensive manufacturing ecosystem supports rapid order fulfillment and flexible capacity adjustments, which are crucial for companies aiming to expand [10].