春节AI拉新卷疯了！一个“千问新人”最高卖到18元

Core Viewpoint - The article discusses the emerging business of selling "AI newcomers" on platforms like Xianyu, driven by promotional activities from AI applications during the Spring Festival, particularly the "Qianwen" initiative which offers substantial incentives for user acquisition [3][5]. Group 1: AI Application Promotions - On February 6, Qianwen launched a 3 billion yuan "Spring Festival Treat" plan, offering new users a 25 yuan takeaway "free order card" for participating in the activity [3]. - Users can earn additional free order cards by successfully inviting new users, leading to a surge in demand for "Qianwen newcomers" on Xianyu [3][5]. - The promotion resulted in over 10 million orders within 9 hours of launch, showcasing the effectiveness of the marketing strategy [5]. Group 2: Market Dynamics on Xianyu - The price for "Qianwen newcomers" has increased significantly, with average transaction prices rising from 3-4 yuan on February 6 to 4-6 yuan by February 8, and some listings reaching up to 18 yuan [5]. - There are also numerous listings priced at 0.01 yuan or 1 yuan, indicating a mix of legitimate offers and potential scams, as some sellers do not fulfill orders [5]. - The competition among AI applications has led to a vibrant marketplace, with other promotions like "Yuanbao Red Packet Assistance" also gaining traction, further driving user engagement [5].