“年味地标”！从邻里聚落到亿元消费，百年乐山大集火热出圈丨新春走基层

Core Viewpoint - The article highlights the transformation and significance of the Leshan Grand Market in Changchun, which has evolved from a local trading hub into a vibrant cultural and commercial center, especially during the festive season, showcasing the integration of traditional customs with modern consumerism [5][10]. Group 1: Market Overview - The Leshan Grand Market, established in 1874, has a rich history of over 150 years, serving as a key gathering place for local residents to purchase goods and celebrate cultural traditions [4]. - The market operates on specific days of the lunar calendar, becoming a focal point for community activities and commerce, particularly as the Chinese New Year approaches [5]. Group 2: Economic Impact - The market has seen a significant increase in consumer traffic, with a notable rise in visitors from outside the local area, driven by the internet's influence and the desire to experience traditional Northeast Chinese New Year customs [8]. - Sales at the market have surged, with annual revenue increasing from 5 million yuan to nearly 100 million yuan, contributing significantly to local farmers' incomes [10]. Group 3: Cultural Significance - The market not only serves as a shopping destination but also as a venue for cultural performances, such as traditional Chinese opera, enhancing the festive atmosphere and community engagement [10]. - The integration of modern brands and products into the market reflects a blend of traditional and contemporary consumer habits, attracting a diverse customer base [10].