Omdia：YouTube视频总量达290亿，音乐与Shorts短视频主导观看时长

Core Insights - YouTube is projected to reach a total of 29 billion videos by December 2025, driven by the growth of YouTube Shorts, AI-generated content, and expansion in markets like India [1] - The platform is expected to surpass 30 billion videos by early 2026, with 99% of videos contributing only 9% of total viewing time, highlighting a unique aspect of its strategy [1] - YouTube is evolving into a highly diversified platform by 2026, with professional content, music, news, and podcasts shaping the overall viewing structure and user behavior [1] Video Growth Dynamics - YouTube's growth is accelerating, with 25% of new videos for 2025 expected to be uploaded in the first 10 months, primarily driven by short video content [2] - Shorts now account for over 90% of all newly uploaded content, indicating a significant shift in user engagement [2] - The top 1% of videos contribute 91% of total viewing time, while the remaining 99% account for only 9%, yet they play a crucial role in the platform's ecosystem [2] Content Consumption Trends - Music videos dominate YouTube's total viewing time, accounting for 33%, while professionally produced content makes up 46% [2] - Video podcasts are rapidly growing, representing 5% of total viewing time, indicating a notable trend in content consumption [2] - News content remains significant, comprising 10% of viewing time, ranking as the third most popular content category [2]