曾10分钟售500万桶，昔日网红“自嗨锅”被申请破产审查

Core Viewpoint - The article discusses the bankruptcy examination case of Hangzhou Jinlingyang Enterprise Management Consulting Co., Ltd., associated with the self-heating hot pot brand "Zihai Guo," highlighting its rapid rise and subsequent decline in the market [2][6]. Group 1: Company Overview - "Zihai Guo" was established in 2018 and is known for its self-heating hot pot products, including spicy beef hot pot and various other self-heating dishes [4][5]. - The brand was founded by Cai Hongliang, who previously created the snack brand "Baicaowei" and sold it for 960 million yuan in 2016 [5][6]. Group 2: Financial and Market Performance - From 2018 to 2021, Hangzhou Jinlingyang completed five rounds of financing, raising over 550 million yuan, with a peak valuation of 7.5 billion yuan [6]. - In 2020, during the pandemic, "Zihai Guo" experienced explosive sales, achieving a record of 5 million units sold in just 10 minutes and over 100 million yuan in sales within 21 minutes on Double Eleven [6]. Group 3: Recent Developments - As of now, Hangzhou Jinlingyang has six enforcement records involving over 140 million yuan, and Cai Hongliang has been restricted from high consumption [6][7]. - After a decline in demand post-2022, a proposed acquisition by Lianhua Health was abandoned five months after initial interest [6][7].