Group 1 - The company Beijing Xibei Xiaoniu Catering Management Co., Ltd. has undergone a business change, with its name changed to Beijing Beiniao Catering Management Co., Ltd. and the legal representative, manager, and director position held by Jia Guolong being transferred to He Haibin [2] - Earlier this year, in January, the company had a business change where Jia Guolong was appointed as the legal representative, manager, and director [3] - Jia Guolong, the founder of Xibei Catering Group, has expressed his intention to return to the front line and focus on the core business, stating he will no longer build a personal brand [5] Group 2 - Jia Guolong has acknowledged that he is not suited for building a personal brand, citing concerns about his expressive nature and the perception it creates [5] - The company is projected to incur cumulative losses exceeding 600 million yuan from September 2025 to March 2026, and plans to close 102 stores nationwide, which accounts for 30% of its total stores [5]
贾国龙卸任西贝小牛法定代表人
第一财经·2026-02-09 04:59