为什么越来越多出海项目，撑不过前6个月？

Core Viewpoint - The challenges of mobile game publishing overseas are shifting, with cash flow and scaling becoming critical issues for small to medium-sized teams, rather than just product performance [3][4][5]. Group 1: Market Dynamics - The global customer acquisition expenditure for games is projected to reach $25 billion by 2025, with Chinese companies accounting for approximately 35% of this, reflecting a 22% year-on-year growth [5]. - User acquisition costs remain high, with average CPI exceeding $4 on iOS and around $1.15 on Android, and in mature markets like North America and Japan, costs can exceed $30 per effective paying user [5][7]. - The influx of new mobile games each year intensifies competition, shortening the window for products to transition from testing to market validation [7][9]. Group 2: Early Stage Challenges - Many teams struggle to scale their products due to cash flow pressures and insufficient publishing experience, even when initial data shows potential [3][4][9]. - Traditional publishing models exacerbate early-stage uncertainties, as they often require revenue sharing before sufficient data is available, leading to cash flow stress [9][10]. Group 3: Innovative Publishing Models - A more flexible publishing approach is needed, focusing on providing adequate support during critical phases, ensuring low-risk testing, and concentrating resources on validated products [11][12][13]. - TapNation's model allows developers to retain 100% of profits during the first six months, alleviating cash flow pressure and enabling focus on product optimization [16]. - TapNation sets a monthly profit threshold of $20,000 to ensure efficient resource allocation and to confirm the product's scalability potential [17]. - During the scaling phase, TapNation increases funding and support, leading to significant profit growth for developers [19]. Group 4: Future Directions - The value of overseas collaboration is shifting from merely acquiring traffic to providing essential support during the validation and scaling phases [22][23]. - As user acquisition costs rise and competition intensifies, the ability to secure support during critical phases will determine project success [23].