Core Viewpoint - The article discusses recent changes in the management and structure of Beijing Xibei Xiaoniu Catering Management Co., which has been renamed to Beijing Beiniao Catering Management Co. The founder, Jia Guolong, has stepped down from his positions, and the company is facing significant financial challenges, including planned store closures and projected losses. Group 1: Company Changes - Beijing Xibei Xiaoniu Catering Management Co. has changed its name to Beijing Beiniao Catering Management Co. [1] - Jia Guolong has resigned from his roles as legal representative, manager, and director, with He Haibin taking over these positions [1][2] - The company is jointly held by Inner Mongolia Xibei Catering Group Co., Ltd. and Inner Mongolia Jia Guolong Kungfu Cuisine Food Sales Co., Ltd. [1] Group 2: Financial Challenges - Jia Guolong has indicated that the company is expected to incur cumulative losses exceeding 600 million yuan from September 2025 to March 2026 [4] - The company plans to close 102 stores nationwide, which represents 30% of its total store count [4]
贾国龙卸任西贝小牛法定代表人
21世纪经济报道·2026-02-09 03:46