Core Viewpoint - The article highlights the innovative "ten-year warranty" policy introduced by AUX, which addresses long-standing consumer concerns regarding air conditioning after-sales service, distinguishing it from traditional warranty services by offering completely free repairs [1][3]. Group 1: Service Commitment - AUX has extended its service commitments from a standard 15-day no-reason return policy to a 60-day return policy, and now to a ten-year warranty, showcasing a proactive approach to consumer concerns [3]. - The "ten-year warranty" is supported by a robust system that integrates product quality and intelligence, ensuring that the commitment translates into tangible consumer assurance [3][4]. Group 2: Quality and Technology - The foundation of AUX's ten-year warranty lies in its comprehensive control over product quality and the integration of smart technology, which enhances reliability [4][6]. - AUX has established a strategic partnership with Panasonic to build a compressor production base, aiming for an annual output of 30 million units, which allows for better quality control of core components [6][7]. - As of March 2025, AUX has accumulated 12,000 domestic and international patents, focusing on smart control, energy-saving algorithms, and IoT technology, reinforcing the quality underpinning the ten-year warranty [7]. Group 3: Global Operations and Data Capability - AUX has evolved into a global enterprise, exporting products to over 160 countries, with a significant market share in more than 20 countries, indicating its strong global operational capabilities [10]. - By the first quarter of 2025, overseas revenue accounted for half of AUX's total business, marking a mature phase in its global operations [10]. - The diverse global market environment has enhanced AUX's product capabilities and system resilience, contributing to the evolution of its smart systems [11]. Group 4: Service Infrastructure - AUX has established over 5,000 service points and employs more than 80,000 certified engineers in China, providing comprehensive one-stop services from installation to maintenance [14]. - The company emphasizes localized service adaptation and efficient response mechanisms in international markets, ensuring a consistent high-quality experience for global users [14][15]. Group 5: Strategic Evolution - AUX's service system has transcended traditional after-sales service, evolving into a core value driver that fosters deeper customer relationships and continuous product optimization [15]. - The "ten-year warranty" not only builds long-term trust but also facilitates a feedback loop that enhances product and service quality, shifting the industry focus from transactional sales to ongoing customer relationships [15][16].
低调的实力派,厚道的服务者:奥克斯十年包修背后的温度与底气
财联社·2026-02-09 06:46