追觅亮相“超级碗”黄金广告位，成为首个霸屏全美的中国高端智能生态品牌

Core Viewpoint - The article highlights the strategic move of Chasing Technology to establish itself as a high-end smart ecosystem brand in the global market, leveraging significant exposure from the Super Bowl to enhance brand recognition and market share [2][3]. Group 1: Global Strategy and Market Positioning - Chasing Technology invested millions in advertising during the Super Bowl, showcasing its comprehensive smart ecosystem to a vast audience, marking it as the first Chinese hard-tech brand to dominate the U.S. market [2]. - The company aims to break through the pricing and recognition barriers that Chinese brands face by establishing a high-end smart ecosystem brand perception among mainstream consumers in North America and globally [2][3]. - Since its inception in 2017, Chasing Technology has focused on the global high-end market, entering over 120 countries and regions, with more than 6,500 physical stores and serving over 42 million households [5]. Group 2: Financial Performance and Growth Metrics - By 2025, Chasing Technology expects nearly 80% of its revenue to come from overseas markets, with North American revenue across all categories surging by 189%, and specific product categories like floor washers and vacuum cleaners experiencing growth rates of 235% and 150%, respectively [5]. - The company has established brand experience stores in Silicon Valley and Los Angeles, becoming one of the few high-end smart ecosystem brands with brand premium in the European and American markets [5]. Group 3: Brand Recognition and Market Share - Chasing Technology's sweeping advertising campaign during the Super Bowl is backed by its significant achievements in the high-end market and its established brand premium, which provides confidence for such a substantial investment [7]. - The company is projected to achieve the number one market share for its vacuum robots in 30 countries by the end of 2025, with over 40% market share in Poland, Germany, Sweden, and other countries, and over 60% in some regions for its floor washer products [5].