爆款撬动，游戏行业收入破纪录！2026年有望延续增势

Core Viewpoint - The article emphasizes that 2025 is expected to be a significant year for the domestic gaming industry, with historical highs in market revenue and user scale, driven by successful product launches and advancements in AI technology [2][4]. Market Performance - By the end of 2025, China's gaming market is projected to reach an actual sales revenue of 350.79 billion yuan, a year-on-year increase of 7.68%, marking the first time it surpasses 350 billion yuan. The user base is expected to grow by 1.35% to 683 million [4]. - The gaming market faced challenges from 2020 to 2023, with a notable decline in revenue to 265.8 billion yuan in 2022. However, the market has shown signs of recovery, with the gaming industry index rising nearly 50% since the beginning of 2025 [4][5]. Individual Company Performance - Since the beginning of 2025, 15 A-share gaming companies have seen stock price increases exceeding 50%, with companies like Century Huatong and Giant Network experiencing over 100% growth [5]. - Companies such as Century Huatong, Gigabit, and Perfect World are forecasting significant profit increases for 2025, while others like Ice River Network and Star Shine Entertainment expect to turn losses into profits [5]. Key Drivers - Successful blockbuster products are identified as the core driver of the gaming industry's recovery. The improvement in mobile game quality and the performance of new products in the market are crucial factors [7][12]. - Giant Network, one of the top-performing A-share gaming companies, has seen its stock price rise over 240% in 2025, largely due to the success of its game "Supernatural Action Group," which has achieved over 1 million daily active users [9][10]. Future Outlook - The gaming sector is expected to continue its upward trend into 2026, with a projected market size of 357 billion yuan, supported by stable game license approvals and ongoing product cycles [14]. - Analysts express cautious optimism about the gaming market's growth, emphasizing the importance of high-quality products and long-term operational capabilities for sustained success [14][15]. Strategic Focus - Companies are advised to deepen their focus on high-quality products and explore niche markets to achieve breakthroughs. Giant Network's strategy of concentrating resources on key projects and enhancing AI integration is highlighted as a representative approach [16].