1672克“坚果礼盒”只有16%坚果！良品铺子被曝礼盒“掺水”，门店两年关闭上千家

Core Viewpoint - The article highlights the misleading marketing practices in the nut gift box market during the Spring Festival, specifically criticizing the quality and content of products sold by companies like Liangpinpuzi, which misrepresent the proportion of nuts in their gift boxes [6][14]. Summary by Sections Product Misrepresentation - A specific nut gift box from Liangpinpuzi weighing 1800 grams contains nearly 70% of its weight from non-nut items such as drinks and red dates, raising concerns about transparency in product labeling [6][14]. - In a store visit, it was found that a gift box labeled as "healthy nut gift" weighing 1672 grams had only 16% of its weight from nuts, with the majority coming from low-cost fillers like snacks and drinks [11][14]. Marketing and Consumer Rights - The article emphasizes that misleading marketing practices violate consumer rights as per the Consumer Rights Protection Law, which mandates that consumers should be informed about the true nature of the products they purchase [6][14]. - Liangpinpuzi's customer service acknowledged the potential for consumer misunderstanding regarding the product descriptions and stated intentions to improve labeling for better transparency [7][10]. Financial and Operational Challenges - Liangpinpuzi is facing significant operational challenges, with a reported revenue decline of 24.45% year-on-year for the first three quarters of 2025, resulting in a net loss of 1.22 billion yuan [18]. - The company has seen a reduction in its store count from a peak of 3293 to 2227, indicating a shrinkage of nearly one-third over two years, which further impacts revenue growth [18][19]. Governance and Legal Issues - The company is entangled in a shareholder dispute that complicates its governance and operational stability, with ongoing legal issues affecting its financial credibility and investor confidence [19]. - The shareholder dispute involves allegations of "double selling" shares, which has led to court proceedings and a freeze on some of the company's shares, exacerbating its financial difficulties [19].