万亿消费之城，首提兴趣消费

Core Viewpoint - Shenzhen aims to promote consumption as a primary task in 2026, focusing on expanding domestic demand and fostering new consumption growth points such as artificial intelligence terminals, domestic trendy products, beauty, and pet industries [1] Group 1: Consumption Strategies - Shenzhen plans to develop world-class commercial districts and unique shopping streets, including the construction of the Houhai-Shenzhen Bay area and the creation of night-time cultural and tourism consumption hubs [1] - The city will also expand its duty-free economy by adding over 500 tax refund stores for outbound travelers, enhancing the shopping experience for global consumers [1] Group 2: Interest Consumption - Interest consumption, driven by personal hobbies and emotional needs, is becoming a significant focus for cities like Shenzhen, especially as younger generations (90s and 00s) become the main consumer force [2] - Over 50% of new young consumers are willing to spend on products related to their interests, with a monthly frequency of 3-5 times for such purchases [2] - The average age in Shenzhen is 32.5 years, making it a hotspot for interest consumption trends [2] Group 3: Market Potential - The BitCity project in Shenzhen has seen peak daily visitors exceeding 50,000, with a significant portion being two-dimensional consumers, indicating a robust market for niche interests [4] - The two-dimensional consumption market in the Greater Bay Area is expected to grow rapidly, potentially exceeding 100 billion yuan within three years [4]