凤凰网财经·2026-02-09 12:40Core Viewpoint - The recent policy issued by the Ministry of Finance, the People's Bank of China, and the Financial Regulatory Administration aims to boost consumption and expand domestic demand by optimizing personal consumption loan interest subsidy policies, including extending the policy duration, expanding support scope, and increasing subsidy standards [1] Group 1: Policy Implementation - The new fiscal subsidy policy includes credit card installment services for the first time, allowing eligible customers to enjoy a 1% subsidy with an annual cap of 3000 yuan, which includes both personal consumption loans and credit card installments [1] - The policy aims to lower personal consumption credit costs and enhance consumer willingness to spend, thereby supporting high-quality development of the real economy [1] Group 2: Service Enhancement - The Bank of Communications Credit Card Center has quickly responded to the policy by launching a comprehensive subsidy service through its "Buy Now" app and customer service hotline, ensuring customers can easily access the subsidy [2] - Customers can apply for the subsidy with a simple one-click process in the app during the installment application, with subsidy amounts automatically deducted from the corresponding installment interest and clearly displayed in monthly statements [2] Group 3: Consumer Engagement - The bank is integrating consumption scenarios with installment services, creating a closed-loop experience of "consumption equals installment, installment enjoys subsidy," which effectively stimulates market vitality and supports the continuous prosperity of the consumption sector [2] - The bank's commitment to the "financial for the people" philosophy is demonstrated through its proactive service in implementing financial policies that benefit consumers and enhance the consumption finance sector [3]