Core Viewpoint - Chow Tai Fook is planning to adjust the prices of its gold products, with expected increases of 15%-30%, primarily affecting fixed-price items, due to rising international and domestic market factors [1][3]. Group 1: Price Adjustment Details - The price adjustment is anticipated to officially start in mid-March, with some stores already notified [1]. - This will mark Chow Tai Fook's fourth price adjustment in the past year, following increases in March, October, and December of 2025, where most products saw price hikes of 12%-18% [3]. Group 2: Industry Context - The gold jewelry industry is experiencing a wave of price adjustments, with brands like Lin Chao announcing price increases due to surging international gold prices and rising labor costs [4]. - Recent fluctuations in international gold prices have been significant, with London gold reaching a historic high of nearly $5,600 per ounce on January 29, 2026, before dropping over 9% the next day [4]. Group 3: Sales Performance - Chow Tai Fook's sales of fixed-price jewelry in mainland China surged by 59.6% year-on-year in FY26Q3, increasing its contribution to total sales from 29.4% to 40.1% [5]. - In contrast, the sales of weight-based jewelry saw a slight decline of 0.6%, with its contribution dropping from 66.8% to 56.8% [5].
周大福拟涨价,一口价产品或涨15%至30%
21世纪经济报道·2026-02-10 06:26