经济观察报·2026-02-10 11:43Core Viewpoint - The article emphasizes the evolution of consumer needs in China over the past century, transitioning from basic availability to a focus on quality and personalization, indicating a shift towards a "life economy" where individual preferences drive demand [1][41]. Group 1: Historical Context of Consumer Needs - In 1927, the emergence of modern department stores in Shanghai marked the beginning of a new consumer culture, showcasing the initial signs of modern needs [2][6]. - The 1960s saw a focus on basic needs, with a notable example being a popular cookbook that sold 1.9 million copies, reflecting the scarcity and basic demands of the time [12][14]. - The 1980s introduced foreign brands like Coca-Cola, KFC, and McDonald's, which sparked consumer excitement and marked a significant shift in the availability of diverse products [21][22][26]. Group 2: Evolution of Consumer Preferences - The article highlights that consumer preferences have evolved from merely having access to products ("有没有") to questioning their quality ("好不好") [31][37]. - The rise of e-commerce and social media platforms has transformed shopping habits, making it easier for consumers to express their needs and preferences [35][36]. - The "life economy" is characterized by a focus on personalized and diverse consumer demands, as seen in the case of brands responding to specific user needs [40][41]. Group 3: Future Trends in Consumer Behavior - The "2026 Life Economy Report" indicates a need for businesses to adapt to insufficient domestic demand and to cater to the increasingly complex and individualized consumer preferences [33][35]. - The future commercial ecosystem will prioritize diversity and the ability to meet varied consumer needs, moving away from traditional mass production models [39][40]. - The ultimate goal remains centered on human needs, emphasizing that the pursuit of a better life continues to evolve with changing consumer expectations [42].