钓鱼第一股上市首日翻倍，95后女将掌舵，家族四年分红超4亿

Core Viewpoint - Le Xin Outdoor International Limited, a fishing equipment manufacturer, has successfully listed on the Hong Kong Stock Exchange, becoming the first fishing equipment stock in the market, with a significant initial price surge of 102.29% on its debut day [1][3]. Company Overview - Le Xin Outdoor, headquartered in Deqing County, Huzhou City, Zhejiang Province, focuses on the design, research, and manufacturing of fishing equipment, having evolved from a fishing equipment division established in 1993 [5]. - The company operates three modern factories in Deqing, covering a total area of 63,637.7 square meters, with an annual production capacity of 6.2 million pieces and a product line of over 9,000 SKUs [5]. - Le Xin Outdoor holds a 23.1% share of the global fishing equipment market and a 28.4% share in the Chinese market, ranking first in both categories [3]. Financial Performance - The company's revenue from 2022 to 2024 was reported as follows: 818 million yuan in 2022, 463 million yuan in 2023, and 573 million yuan in 2024, with corresponding gross profits of 190 million yuan, 120 million yuan, and 153 million yuan [5]. - For the first eight months of 2025, the company achieved revenue of 460 million yuan and a net profit of 56.24 million yuan, nearing the total profit level of 2024 [6]. Business Model - Le Xin Outdoor employs a dual operational strategy of OEM/ODM and OBM, with OEM/ODM revenues consistently accounting for 90%-94% of total revenue from 2022 to 2025 [6]. - The top five customers contribute approximately 55% of the company's revenue, with the largest customer, Ardisam from the U.S., accounting for 17.7% [6]. Market Expansion - The company sells products to over 40 countries, including mature markets like the UK and the US, as well as rapidly growing markets in China and Southeast Asia [7]. - Le Xin Outdoor is also expanding its own brand business, having acquired the UK brand Solar in 2017, which has seen sales triple since 2018 [7]. Ownership Structure - The company is primarily controlled by the Yang family, with founder Yang Baoqing's family holding 94.77% of the shares post-IPO [10][11]. - Prior to the IPO, Le Xin Outdoor had no external investors, making it a typical family-controlled enterprise [10]. IPO Details - The IPO raised approximately 285 million HKD, with a significant oversubscription rate of 3654.23 times for the public offering [11]. - The funds raised will be allocated to brand development, product design, establishing a global innovation center for fishing gear, upgrading production facilities, and enhancing digital capabilities [11].