奇妙拉比完成数千万天使轮融资：要让「AI潮玩」成为消费市场的主流选择

Core Viewpoint - The article discusses the emergence of AI潮玩 (AI Trend Toys) as a new paradigm in the toy industry, emphasizing the integration of AI technology to enhance user interaction and emotional connection with characters, moving beyond traditional static collectibles [9][10][14]. Company Overview - 奇妙拉比 (Qimiao Labi) recently completed a multi-million RMB angel round led by Jin Qiu Fund, with the aim of redefining the connection between IP and trendy toys through AI technology [3]. - The brand was established in March 2025, focusing on creating a sustainable AI潮玩 IP universe with a product system that includes hardware, character branches, accessories, and content updates [3][8]. Product Launch and Market Performance - The first core IP, 雷格斯 (RAGUS & WHITE), was launched in June 2025 as a desktop-level AI潮玩 product, designed to prioritize trendy aesthetics while incorporating AI for personality and interaction [4]. - Since its launch, RAGUS & WHITE has seen significant market acceptance, with high sales and engagement on platforms like Xiaohongshu, leading to a crash of their pre-order system due to high traffic [6]. Product Development and Future Plans - The recent "阴阳双生" series expands on the RAGUS IP, showcasing character evolution in different universe settings, aligning with the brand's philosophy of long-term IP growth [8]. - The angel round funding will focus on two main areas: content ecosystem development and SKU matrix expansion, aiming to enhance user interaction and explore collaborations with established IPs and artists [8]. Industry Insights - The article highlights a shift in consumer expectations from static collectibles to interactive experiences, suggesting that traditional潮玩 have reached their peak, while AI潮玩 represents the future of the industry [10][11][14]. - The integration of AI is seen as a way to provide characters with life-like qualities, enhancing user engagement and emotional connections, which is crucial for long-term brand loyalty [11][16]. Investment Perspective - Investors see significant potential in AI潮玩, viewing it as a new category that combines AI with traditional toy elements, offering unique user experiences [15][20]. - The early mover advantage of 奇妙拉比 in the AI潮玩 space is emphasized, with the belief that establishing a strong brand presence early on will lead to greater success in innovation and consumer engagement [20][22].