“代磕头”服务下架!
证券时报·2026-02-11 04:39

Core Viewpoint - The company UU Run has decided to withdraw its controversial "代拜年" (代磕头) service, which was intended to cater to individuals unable to return home for the Spring Festival, due to public backlash regarding the commercialization of traditional filial piety [1][3]. Group 1: Service Withdrawal - UU Run announced the removal of the "代拜年" service, which included "磕三个响头" and "1分钟吉祥话祝福" for a price of 999 yuan, following mixed public reactions [1][4]. - The service was criticized for commodifying traditional values, while some viewed it as a necessary option for those unable to return home [1][3]. Group 2: Company Response - The company stated that the service aimed to fulfill the needs of those unable to visit family, providing emotional value rather than disrespecting traditions [3]. - To address the backlash, UU Run will offer a threefold compensation for any affected orders and has initiated a public service campaign to provide free delivery of New Year's Eve meals for frontline workers [3]. Group 3: Alternative Services - UU Run plans to explore other service options based on user suggestions, such as "代值班" (substitute duty), "代相亲" (substitute matchmaking), and "代照顾宠物" (pet care) [3].

“代磕头”服务下架! - Reportify