Core Viewpoint - The article discusses a unique case in Hangzhou, where a real estate promotion offering gold as a gift during a property purchase has resulted in unexpected asset appreciation for homeowners, showcasing a form of passive asset hedging [3][4]. Group 1: Promotion and Initial Conditions - In June 2023, a property in Hangzhou's Lin'an district launched a "buy a house, get gold" promotion, offering between 700 grams to 1000 grams of gold depending on the unit type. At that time, gold was priced at approximately 450 RMB per gram, making the gold gift worth around 45,000 RMB for a 119 square meter unit priced at about 2.5 million RMB, effectively providing an 18% discount on the property price [3][4]. Group 2: Market Changes and Asset Valuation - Two and a half years later, the international gold price surged to about 1120 RMB per gram, marking an increase of nearly 149% since 2023. Consequently, the value of the 1000 grams of gold received by homeowners rose from approximately 45,000 RMB to about 112,000 RMB [4]. - In contrast, the property market in the Lin'an area experienced a significant downturn, with property prices dropping from around 22,000 RMB per square meter to approximately 14,700 RMB per square meter. The value of the same 119 square meter property decreased from 2.5 million RMB to about 1.63 million RMB, a decline of approximately 870,000 RMB [5][6]. Group 3: Asset Hedging Outcome - Despite the decline in property value, the increase in gold value resulted in an overall asset appreciation of about 250,000 RMB for homeowners. This situation is viewed as a passive form of asset hedging, where homeowners unintentionally created a diversified asset portfolio that mitigated the risk of depreciation in a single asset [6].
一小区两年前“买房送黄金”,如今房子缩水87万,黄金暴涨到112万,住户资产增值约25万
第一财经·2026-02-11 23:45