Canalys·2026-02-12 01:03Core Insights - The global smartphone market experienced a year-on-year growth of 4% in Q4 2025, driven by seasonal demand recovery and improved inventory management, despite some manufacturers facing rising component costs [2] - Apple led the global smartphone market with a 25% market share, attributed to strong demand for the iPhone 17 series, achieving record quarterly shipments and maintaining its position as the largest smartphone manufacturer for three consecutive years, slightly ahead of Samsung [2] - Samsung ranked second with an 18% market share, boosted by strong sales of models priced below $300, particularly the Galaxy A17 4G and 5G series [2] - Xiaomi maintained its position as the third-largest manufacturer, although its market share declined to 11% due to shipment challenges in key markets [2] - Vivo achieved an 8% market share, benefiting from its leading position in the Indian market, while OPPO returned to growth, re-entering the global top five [2] Regional Summaries Global Key Regions - In Q4 2025, Apple held a 25% market share globally with a 9% annual growth, while Samsung had an 18% share with a 16% growth. Xiaomi's share fell to 11% with an 11% decline, Vivo and OPPO both held 8% shares with growth rates of 4% and 9% respectively [2] Europe - In Europe, Apple captured a 30% market share with a 6% growth, while Samsung followed closely with 28% and a 10% growth. Xiaomi's share was 17%, down by 3%, and Lenovo achieved a 6% share with a 13% growth [3] APAC (Excluding Greater China) - In the APAC region, Samsung led with a 19% market share and an 18% growth, followed by Apple at 18% with a 4% growth. Vivo and OPPO held 15% and 11% shares with growth rates of 11% and 6% respectively, while Xiaomi's share dropped to 10% with a 23% decline [3] Mainland China - In Mainland China, Apple ranked first with a 22% market share and a significant 26% growth. Vivo and OPPO followed with 16% and 15% shares, experiencing declines of 8% and growth of 9% respectively [7] India - In India, Vivo led with a 25% market share and a 16% growth, followed by OPPO at 16% with a 4% growth. Samsung's share was 14%, down by 11%, while Xiaomi's share fell to 12% with a 26% decline [7] United States - In the United States, Apple dominated with a 69% market share and an 8% growth, while Samsung held 14% with a 3% decline. Lenovo captured 9% with a 13% growth [9] Brazil - In Brazil, Samsung led with a 39% market share, experiencing a slight decline of 1%. Lenovo and Xiaomi both held 23% and 15% shares with 12% growth, while Apple had an 11% share with a 10% growth [10]